What makes a Husqvarna.

A TVC that attempts to answer the question, what makes a Husqvarna. This one also directed by Daniel and Marcus from Alphabetical-Order.

Husqvarna Automower Generation 3

A small tactical spot we produced recently. Swiss did some great 3D and Daniel and Marcus Alphabetical-Order did the directing. Also my son Miles was on set and added a little magic.

Husqvarna Case Film 100Wattaren

This is the case film for the winner of the 2011 effectiveness award show – 100Wattaren. It took home the top spot in the tough ‘best International Campaign’ category. Always nice to get that sort of recognition.

TVC Husqvarna

From David Gaddie at The Collony in NY. Great guy, and a pretty nice result.

Coca Cola Summer Campaign

So this is the TVC produced by Ogilvy Sydney. Working with Raj Rabindranath and Boris Galeja and their teams we developed also developed a micro site to support the theme. We created a game which published scores from the game on the participants Facebook pages. A nice way to generate some buzz and engagement.

Here it is thanks in no small part to Steve Street and Dhanu Sant who did a terrific job as well as the boys and girls at Boffswana.


Merry Christmas.

Showreel from Proximity Stockholm

This is some of the work we did at Otto Proximity Stockholm from 2000 until my departure in 2007. Enjoy.

Royal Mail Growth

Together with the good people at Proximity London, I was asked to tell owners of small and medium enterprises in the UK that Royal Mail have over 200 products available that can help them. We all put our heads together and came up with this. Enjoy.

Who chose the music for this?


Get every new post delivered to your Inbox.